All about pets, vets and people

We think the vet industry could do with a little shake up. It’s old and dusty and we’re hopeful and full of ideas. Bright AI ideas. Robust science ideas. Ideas that integrate technology to change the way things are done. So pets and their people can benefit from accessible and affordable care.

At Joii, we believe in making pet care both accessible and affordable for every pet owner on the planet.

We recognise that no two pets are the same, which is why we offer truly personalised care to each individual pet through the Joii Pet Care app.

We believe in a need to improve animal welfare across the globe, which is why we are working hard to make a positive impact, both through the care that we offer and through charitable endeavours.

Founded on big ideas

Founded by bold vets with big ideas who want to empower pet owners. To give them choice and the ability to take control of their pets’ health and wellbeing. Without it costing silly money or taking months to get an appointment. We stand for pets and people before profits, we believe in the right to choose and we’re here to change the future of pet care.  

We were founded to empower pet parents to take full control of their pets’ health and wellbeing.

We will do our best to do right by our customers, and always work to make pet care better for all.

Our Co-Founders

We were founded to empower pet parents to take full control of their pets’ health and wellbeing.

We will do our best to do right by our customers, and always work to make pet care better for all.

We were founded to empower pet parents to take full control of their pets’ health and wellbeing.

We will do our best to do right by our customers, and always work to make pet care better for all.

“The app that creates bespoke and tailored treatment plans for your pet.”   Sarah Dawson, Co-founder

Sarah is currently President of the British Veterinary Dermatology Study Group (BVDSG) having been their Proceedings Editor from 2011-2018. She teaches internationally in Dermatology and regularly contributes to both regional and national meetings as a “Key Opinion Leader” for numerous veterinary pharmaceutical companies. Sarah is Co-founder and Chief Veterinary Officer at Joii and oversees the recruitment, training and support of the entire clinical team. 

“The app that creates bespoke and tailored treatment plans for your pet.”   Sarah Dawson, Co-founder

Sarah is currently President of the British Veterinary Dermatology Study Group (BVDSG) having been their Proceedings Editor from 2011-2018. She teaches internationally in Dermatology and regularly contributes to both regional and national meetings as a “Key Opinion Leader” for numerous veterinary pharmaceutical companies. Sarah is Co-founder and Chief Veterinary Officer at Joii and oversees the recruitment, training and support of the entire clinical team. 

“The app putting a virtual vet into every smart phone.”
Robert Dawson, Co-founder

Robert is a vet with 28 years of clinical experience. He spent 25 years in Highcroft vets helping to make it the largest veterinary group in the Southwest employing 50 vets. He eventually sold his practices to CVS and became their small animal director. Since co-founding Vet-AI in January 2018 he has been fully immersed in exploring the potential of technology to improve animals lives. 

“Quite simply, we have created Joii to provide pet owners with more affordable and convenient ways to access pet health care. Our technology is perfectly placed to support pets and owners from the comfort of their own homes and effectively treat 80% of all cases.”  - Paul Hallett, Co-founder
 

Multi-award winning entrepreneur, most recently winner of the prestigious 2019 ‘best entrepreneur under 42’ by Insider Magazine. Paul has board-level experience developing next-generation technology products for human healthcare companies, working alongside key people like Ash Patel (ex Babylon Health) and Rich Mills (ex Google). 

Pet care in the palm of your hand

There's some pretty powerful science behind Joii. It uses world-leading technology built on a foundation of scientific and clinical evidence by Vet-AI. In the end it's all about giving our customers the power to take better care of their pets at home.
Our veterinary team is online 24/7 to ensure pet parents can access the care they need, all without leaving the home.
 
Download JOII

Pet care in the palm of your hand

There's some pretty powerful science behind Joii. It uses world-leading technology built on a foundation of scientific and clinical evidence by Vet-AI. In the end it's all about giving our customers the power to take better care of their pets at home.
Our veterinary team is online 24/7 to ensure pet parents can access the care they need, all without leaving the home.
 

Not only do we offer great products that help pet parents care for their four-legged friends. We also have the Joii Pet Care app, which provides more affordable and accessible veterinary care for pet owners across
the country.

It features 24/7 access to vets through video consultations for just £24, alongside free nurse clinics available 8am-10pm every day of the week.

Pet parents can also access an intelligent symptom checker. Developed by world-class vets, our symptom checker helps pet owners make the best choice for their dog or cat by helping them find
solutions faster.

 
Download JOII
Download JOII