All about pets, vets and people
We think the vet industry could do with a little shake up. It’s old and dusty and we’re hopeful and full of ideas. Bright AI ideas. Robust science ideas. Ideas that integrate technology to change the way things are done. So pets and their people can benefit from accessible and affordable care.
At Joii, we believe in making pet care both accessible and affordable for every pet owner on the planet.
We recognise that no two pets are the same, which is why we offer truly personalised care to each individual pet through the Joii Pet Care app.
We believe in a need to improve animal welfare across the globe, which is why we are working hard to make a positive impact, both through the care that we offer and through charitable endeavours.
Founded on big ideas
Founded by bold vets with big ideas who want to empower pet owners. To give them choice and the ability to take control of their pets’ health and wellbeing. Without it costing silly money or taking months to get an appointment. We stand for pets and people before profits, we believe in the right to choose and we’re here to change the future of pet care.
We were founded to empower pet parents to take full control of their pets’ health and wellbeing.
We will do our best to do right by our customers, and always work to make pet care better for all.
Our Co-Founders
We were founded to empower pet parents to take full control of their pets’ health and wellbeing.
We will do our best to do right by our customers, and always work to make pet care better for all.
We were founded to empower pet parents to take full control of their pets’ health and wellbeing.
We will do our best to do right by our customers, and always work to make pet care better for all.
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Sarah Warren
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Robert Dawson
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Paul Hallett
“The app that creates bespoke and tailored treatment plans for your pet.” Sarah Dawson, Co-founder
Sarah is currently President of the British Veterinary Dermatology Study Group (BVDSG) having been their Proceedings Editor from 2011-2018. She teaches internationally in Dermatology and regularly contributes to both regional and national meetings as a “Key Opinion Leader” for numerous veterinary pharmaceutical companies. Sarah is Co-founder and Chief Veterinary Officer at Joii and oversees the recruitment, training and support of the entire clinical team.
“The app that creates bespoke and tailored treatment plans for your pet.” Sarah Dawson, Co-founder
Sarah is currently President of the British Veterinary Dermatology Study Group (BVDSG) having been their Proceedings Editor from 2011-2018. She teaches internationally in Dermatology and regularly contributes to both regional and national meetings as a “Key Opinion Leader” for numerous veterinary pharmaceutical companies. Sarah is Co-founder and Chief Veterinary Officer at Joii and oversees the recruitment, training and support of the entire clinical team.
Multi-award winning entrepreneur, most recently winner of the prestigious 2019 ‘best entrepreneur under 42’ by Insider Magazine. Paul has board-level experience developing next-generation technology products for human healthcare companies, working alongside key people like Ash Patel (ex Babylon Health) and Rich Mills (ex Google).
Pet care in the palm of your hand
Pet care in the palm of your hand
Not only do we offer great products that help pet parents care for their four-legged friends. We also have the Joii Pet Care app, which provides more affordable and accessible veterinary care for pet owners across
the country.
It features 24/7 access to vets through video consultations for just £24, alongside free nurse clinics available 8am-10pm every day of the week.
Pet parents can also access an intelligent symptom checker. Developed by world-class vets, our symptom checker helps pet owners make the best choice for their dog or cat by helping them find
solutions faster.